I build brands and create impactful campaigns that are etched in people’s minds.
Client
In association with
Here's a set of films that's written for Arya Vaidya Pharmacy, Coimbatore; in association with 'dojo'. The films had to reflect authenticity and showcase the reality of the Vaidyas, and the efforts that go into Ayurveda. Directed by Mikhail Anand, produced by Mad Legacy, Co-written with Joshua Thomas. Creatively directed by Sheldon Fonseca and Tejas Dangre.
It was delightful working with McDonalds India through DDB Mudra. I was asked to work on the social media deck for their IPL campaign, and derive an appropriate strategy. The results were not only fun, but also impactful; and the intent was to make viewers #McDonaldsThisMatch
Tam Bank UAE needed a campaign that could encourage the youth to choose them as their preferred banking partner. In order to do so, the communication and layouts had to be appealing to the generation that we are speaking to. 'Fast Forward' was the theme of this digital campaign, and the results fast forwarded new account openings as well.
It takes the right medium to reach out to your target audience. Aviva Life Insurance cracked that it was direct mailers and a more informative approach that worked for them. Being accustomed to writing for insurance, and having worked with HDCF Life before, it was a realm that I was familiar with.
Client Aviva Life Insurance
In association with Creative Land Asia
Sheldon Fonseca (Creative Director, dojo): “#AskBetterQuestions stems from the fact that progress is deeply rooted with the questions that we ask ourselves. Because growth at any point is seen in the questions that one is trying to answer. When we progress, our questions evolve as well.”
Here's a film that I've written and creatively directed with "dojo" that speaks about the powerful bond between agriculture and life as we know it.
Directed by Joshua Thomas.
Music by Adriel George
Creative Art Director - Tejas Dangre
MobiKwik Xtra is an investment product that’s meant to give an individual more returns. To effectively promote this innovative offering, I worked with team dojo and devised a captivating advertising campaign that left an 'Xtra' impact on the target audience.
As a freelance consultant with Leo Burnette, I worked on various digital outputs over a course of 6 months. One of my key brands at that moment was the corporate handle of Mahindra - Mahindra Rise. During this timeframe, I executed instagram campaigns, as well as twitter posts on a daily basis.
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Gordon Woodroffe needed a corporate AV without having to shoot anything. The idea was to write a script that showcases their capabilities while staying true to what they do.
Written by Sheldon Fonseca
Directed by Ajinkya Chandorkar
5Paisa was a brand that always kept me on my feet. Being a disseminator of financial knowledge along with their core product which is a trading app, it was crucial for deliverables to go out on time. I was the only freelance writer at that moment in Leo Burnette assigned to this brand, for period of 7 months. Here's a glimpse of just some of the numerous work I've done.
DBS Bank's 'Live More, Bank Less' positioning had to be carried forward. During my consultancy at Leo Burnette, I worked closely with their teams on the mainstream deliverables, as well as the positioning of their new mass credit card.
Baggit is all about resilience. For a year and a half, I worked closely with Canvas Code on a daily basis to create campaigns for Baggit's digital arms. The result was a well planned social strategy that resonated with its target audience.
GoAir sought Leo Burnette as their BTL partner for all their collaterals. During this timeframe, I worked on various print campaigns as freelance writer. Some of the ads still make their rounds today.
Lowe Lintas was my institution. Here's where I grew up with brands such as idea Cellular and Godrej Hit, amongst others. This was the phase that nurtured my writing career. I worked here for two years before I started freelancing.
Bottle Masala is one of my own brands, and a restaurant of mine that served authentic East Indian cuisine. A first of its kind in Bombay, this is my mom's genuine effort to revive the long lost traditions. The approach was stark, visual, cultural and intriguing. All of the elements here have been designed by me, along with the animations as well.
Viacom18 wanted a provocative front page ad on leading newspapers that gave people a gist of their new show - BigF. The result was a captivating headline that challenged the status quo, with Ranveer Hooda as the face of this collateral.
