I began my writing career with brands such as Platinum Jewelry and Kingfisher Training Academy for M.E.T.A.L Communications. A year later, I joined Red Digital, a subsidiary of Dream 11, and worked on a diverse portfolio of brands including BMW, Remit2India, PepsiCo, Slice, The Mumbai Indians, Wahl, and The World Series Hockey Championship, amongst others. 

 

My journey continued at Lowe Lintas and Partners, a leading mainstream Advertising agency. There, I had the opportunity to contribute to major campaigns for well-known brands like Idea Cellular, Godrej HIT, Hamam, and Rexona.

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Over the years, I specialized in Above-The-Line (ATL) and Below-The-Line (BTL) campaigns, brand strategy, and creative conceptualization. After my time at Lowe Lintas, I embarked on a freelance career, collaborating with various entities across the advertising landscape. I worked closely with design houses like Ferry Wharf Communications, Isosceles.in, Awchat & Olsen, production houses including Composite Productions, Mothership Productions, SCube Media, and studios such as Seemingly That and ArbitRandom. 

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In addition to these ventures, I continued to work with prominent advertising agencies such as Leo Burnett, McCann, Lowe Lintas, Viacom 18, and Howl Communications, either on a project basis or as a retained creative director.

 

Currently, I'm the Creative Director at dojo, a role that combines my extensive experience in advertising with my passion for creative storytelling.